In spite of claims of individuality and uniqueness, 'follow the leader' is the most common syndrome.
A week ago I was at Holland Village enjoying a bowl of Pho with my significant other when she interrupted my discourse on some life altering topic like the merits of beef over chicken or why the effect of high uric acid is often overstated.
"Look at that"
Turning around, I was half-expecting to see some streaking PhD research student but I just saw some giggly girls.
Nothing unusual, apart from the event that my wife is actually asking me to look at other girls.
"What?"
"The box. That's the 3rd group I saw carrying the box."
And it was, an innocuous brown box that actually looks like a mail postal box.
"It must be food. What else can interest so many Singaporeans?" I said, returning to my Pho.
7 or 8 more sightings later, it seemed improbable that we would leave Holland Village without tracking down the source of it.
Following the trail of individuals holding that brown box that approached ubiquity by now, we came to a blackboard that wrote
"Cupcakes upstairs" (I think, my memory's a bit fuzzy)
Well, we couldn't possibly leave empty handed after that.
So we walked upstairs in anticipation. The row of cupcakes looked absolutely inviting and I asked the lady if I may take a shot with my Android phone.
As I composed my shot- oblivious to my wife's "You think you LadyIronChef har?"- I could scarcely keep my hand from quivering. It smelled every bit as alluring as it looked.
"What flavors would you like?"
"Every- um give me this, this, this, this and this."
(Didn't take notes- I remember carrot, cookies & cream, chocolate, red velvet and something else)
Was it any good?
In general it was a tad sweet for my newly health-conscious sensibilities but I loved the texture and mouth feel of it. Moist without being soggy, just the right bite-feel.
And the aroma is heavenly.
It would be dishonest to say the cupcakes were anything less than delightful since it I consumed one before we reached the multi-storey car park.
5 cupcakes cost $16 which may seem pricey but I guess you can discern that the ingredients are neither cheap nor lacking.
Plain Vanilla Bakery's the name of the shop but it's anything but. Perhaps the box is but that was great marketing IMO. Packaging that stands out for its plainness.
Clever marketing, solid product.
As I composed my shot- oblivious to my wife's "You think you LadyIronChef har?"- I could scarcely keep my hand from quivering. It smelled every bit as alluring as it looked.
"What flavors would you like?"
"Every- um give me this, this, this, this and this."
(Didn't take notes- I remember carrot, cookies & cream, chocolate, red velvet and something else)
Was it any good?
In general it was a tad sweet for my newly health-conscious sensibilities but I loved the texture and mouth feel of it. Moist without being soggy, just the right bite-feel.
And the aroma is heavenly.
It would be dishonest to say the cupcakes were anything less than delightful since it I consumed one before we reached the multi-storey car park.
5 cupcakes cost $16 which may seem pricey but I guess you can discern that the ingredients are neither cheap nor lacking.
Plain Vanilla Bakery's the name of the shop but it's anything but. Perhaps the box is but that was great marketing IMO. Packaging that stands out for its plainness.
Clever marketing, solid product.


